- 06
- Jul
There a campaign at the minute but the RSA, He drives, She Dies. It bangs on about how women get killed moreso when a man is driving, etc,etc. One flaw in the statistic is that man is not stupid enough to take a lift from a woman driver. Drum Roll Please! 
July 6th, 2008 at 6:31 pm
They need to rethink that ad so. Also I think this ad kinda deamonises younger male drivers. This is a bad way of thinking cos all the older drivers and women think they are not part of the problem too.
July 7th, 2008 at 3:31 am
Yup, it’s an odd campaign alright. Not sure how the funding came about for that one, but I’m sure if you’ve pitched the idea that it’ll reduce debts, you’ll get a shite load of money for it.